| To succeed in international business, one must be able to break barriers of culture, language and set patterns of thinking. The second edition of Bridging the Culture Gap shows readers how to do that. A distillation of many years of work, it is based on the real-life business situations of the authors’ international clients. Readers will learn how to get their message across, communicate with style, be sensitive to other cultures, and ultimately win the deal. This updated edition also includes a new chapter on making oneself understood in “offshore” English. |