Detail Advertising to Children on TV: Content, Impact, and Regulation Bibliografi Author: Gunter, Barrie ; Blades, Mark ; Oates, Caroline Topik: television advertising; United Kingdom; Piaget; Independent Television Commission; Moschis; sumer; alcohol advertising; Wartella; chil; advertising regulation; teleshopping; breakfast cereals; tobacco advertising; dren; understanding of advertising; advertising to children; television programs; terrestrial television; Gorn; consumerism Bahasa: (EN )     Penerbit: Lawrence Erlbaum Associates, Inc.     Tempat Terbit: New Jersey    Tahun Terbit: 2005     Jenis: Books - E-Book Fulltext: Advertising To Children On Tv Context Impact And Regulation .pdf (12.75MB; 21 download) Abstract Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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