| The objective of this research is to find out about the marketing strategy of PT. Bank Pembangunan Daerah Aceh and to find out about the effect of service quality towards customer satisfaction. The population of this research are the customers of PT. Bank Pembangunan Daerah Aceh that consists of customer of Simpeda saving, Aneka Guna saving(TAG), Demand Deposit and Time Deposit. The samples are taken by Convenience sampling as much 100 respondent. The writer uses descriptive analysis and qualitative analysis method to find out about the marketing strategy of PT. Bank Pembangunan Daerah Aceh. The data is obtained by using SWOT (Strength, Weakness, Opportunities and Threat) analysis. The effect of service quality to customer satisfaction is analyzed by using double linear regretion . The result of the research shows that PT. BPD Aceh products have certain speciality and high quality through the facilities, such as, Demand Deposit, Time Deposit, saving and 24 hour service. PT BPD Aceh always gives a competitive interest. Besides that, PT. BPD Aceh always tries to give extra benefits through prizes in certain time in order to attract new customers. PT. BPD Aceh product development strategy consist of ATM and SMS Banking The research result shows, service, confidence, responsive and emphaty variable have strong effect on customer satisfaction, it reaches 95,9 %. The other 4,1 % is affected by other variable. PT. BPD Aceh needs to make more ATM box in order to make easier for customer to do banking transaction. PT. BPD Aceh needs to make variation and innovation to offered products in order to give optimum flexibility to the customer. |