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Detail
BukuPengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Hotel Santika Premiere Jakarta
Bibliografi
Author: Simanjuntak, James (Advisor); Listanto, Andreas Hari
Topik: Service Quality; Customer Satisfaction And It’s Influence; Kualitas Pelayanan; Kepuasan Pelanggan Serta Pengaruhnya
Bahasa: (ID )    
Penerbit: Program Studi Magister Manajemen Sekolah Pascasarjana Universitas Katolik Indonesia Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2008    
Jenis: Theses - Master Thesis
Fulltext: Andreas Hari Listanto-Master Theses.pdf (1.01MB; 162 download)
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: MM-511
    • Non-tandon: tidak ada
    • Tandon: 1
 Lihat Detail Induk
Abstract
The objective of this study is to examine the influence of service quality on customer satisfaction. This study also examine the influence of service quality’s variables as a stimulatingly and individually on customer satisfaction and also to see the gap between perception and expectation of customer. Five variables of service quality consisting of tangibles, reliability, responsiveness, assurance and empathy are use to examine the influence on customer satisfaction with regression and servqual (service quality) method. The survey was conducted by distributing the questionnaires to 100 respondent of Hotel Santika Premiere Jakarta. The sampling method used in this study is non probability sampling with convenience sampling technique. The service quality analysis shows that all attributes get a negative response which means that customer’s perception is less than the customer’s expectation. The results indicate that there is a significant influence of service quality on customer satisfaction in stimulatingly. But as individually, only assurance and empathy variables are having a significant influence on customer satisfaction.
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