Nudge Your Customers Toward Better Choices  

Oleh:

Goldstein, Daniel G. ; Johnson, Eric J. ; Herrmann, Andreas ; Heitmann, Mark

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 86 no. 12 (Dec. 2008), page 99.
Topik: Customers; Choices; Product; Service

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Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.37 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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The standard version of your product or service can boost satisafaction and profits-or fuel defections and lawsuits. here's how to design defaults so that everyone wins.

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