Dinamisasi pemberian jasa dan pelayanan dalam menyesuaikan perubahan perilaku konsumen.  

Oleh:

Setiani, Baiq

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI
Dalam koleksi: Widya: Majalah Ilmiah vol. 25 no. 279 (Dec. 2008), page 25.
Topik: Perilaku Konsumen; Pemasaran; Perilaku Pembelian

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: MM47.28 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada	Lihat Detail Induk
Perpustakaan PKPM Nomor Panggil: W36 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada	Lihat Detail Induk

Isi artikel

Marketing is the main role for the success of a company to reach its goal. The Consumer behavior always changing, and that's why behavior is part of the components in Consumer Behavior. The decision to do the act of buying of a product or service is always started by the conscious to fulfill the needs and the expectation. Consumer Satisfaction is a feeling of happiness or disappointment of someone after they consumed a product and compares the product results which could meet their satisfy-expectation.

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