Detail Journal of Marketing (EBSCO) vol. 72 no. 1 (Jan. 2008) Bibliografi Topik: CORPORATE ENVIRONTMENTALISM; CONSUMERS' RELATIONSHIP; CITATION ANALYSIS; RELATIONSHIP MARKETING; PRODUCT FUNCTIONALITY; PRODUCT JUDGMENTS; MARKETING; EKONOMIC; ADOLESCENTS; ANTISMOKING ADVERTISMENTS; FOOD CHOICES; HAPTIC INFORMATION Bahasa: (EN )    ISSN: 0022-2429    Year:: 2008    Bulan: 01    Edisi: Jan 2008     Penerbit: American Marketing Association Jenis: Journal - ilmiah internasional [Lihat daftar eksemplar jurnal Journal of Marketing (EBSCO)] Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ94.13 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Artikel dalam koleksi ini Preventing Digital Music Piracy: The Carrot or the Stick?, halaman 1-15 Marketing Initiatives, Expected Cash Flows, and Shareholders' Wealth, halaman 16-26 Interaction Orientation and Firm Performance, halaman 27-45 Expanding Business-to-Business Customer Relationships: Modeling the Customer's Upgrade Decision, halaman 46-64 Chief Marketing Officers: A Study of Their Presence in Firms' Top Management Teams, halaman 65-81 Understanding Service Retention Within and Across Cohorts Using Limited Information, halaman 82-94 When Old Is Gold: The Role of Business Longevity in Risky Situations, halaman 95-107 The Readability of Marketing Journals: Are Award-Winning Articles Better Written?, halaman 108-117 Stage-Gate Controls, Learning Failure, and Adverse Effect on Novel New Products, halaman 118-134  Edit Artikel Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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