Patterns of puffery: an analysis of non-fiction blurbs  

Oleh:

Cronin, Blaise ; Barre, Kathryn La

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Librarianship and Information Science vol. 37 no. 1 (2008), page 17-24.
Fulltext: 17.pdf (174.93KB)

Isi artikel

The blurb is a paratextual element which has not previously been subjected to systematic analysis. We describe the nature and purpose of this publishing epiphenomenon, highlight some of the related marketing issues and ethical concerns and provide a statistical analysis of almost 2000 blurbs identified in a sample of 450 non-fiction books.

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