Nowadays, music education has being apart of children education. Music education is growing and being a need and as important as basic education for children. This situation makes music school growth rapidly to become a place for music education. There are several music school that grow in Bekasi, one of them is Petrof Piano House Music School. The objective of this study is to know the industrial environment and competition of Petrof Piano House Bekasi to get the right marketing strategy. There are several things to consider when a company wants to develop its marketing strategy. Potter’s five forces model, SWOT analysis, and marketing mix are important to be developed. There are several marketing strategies to develop. Market penetration strategy is done by increasing sales volume from existing product. The objective of
Product Development strategy is to sell new product to existing markets. The objective of Market Development strategy is to sell new product to the new markets. |