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Leadership Practices in Marketing
Oleh:
Bluestein, Abrain I.
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
STRATEGY & LEADERSHIP vol. 22 no. 5 (1994)
,
page 35-36.
Topik:
Leadership
;
leadership
;
practices
;
marketing
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
SS31
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
What are the cutting edge leadership practices in marketing today, and how do they differ from what your company is doing ? In order to analyze how the most successful companies operate their marketing process, A. T. Kearney recently completed a six - month study of marketing leadership practices for six multi - billion dollar corporate sponsors.
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