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Detail
ArtikelLeadership Practices in Marketing  
Oleh: Bluestein, Abrain I.
Jenis: Article from Bulletin/Magazine
Dalam koleksi: STRATEGY & LEADERSHIP vol. 22 no. 5 (1994), page 35-36.
Topik: Leadership; leadership; practices; marketing
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: SS31
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
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Isi artikelWhat are the cutting edge leadership practices in marketing today, and how do they differ from what your company is doing ? In order to analyze how the most successful companies operate their marketing process, A. T. Kearney recently completed a six - month study of marketing leadership practices for six multi - billion dollar corporate sponsors.
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