Detail Customer-Driven Strategies : Moving From Talk to Action   Oleh:  Keiser, Thomas C. ; Smith, Douglas A. Jenis: Article from Bulletin/Magazine Dalam koleksi: STRATEGY & LEADERSHIP vol. 21 no. 5 (1993), page 25-32. Topik: customer; customer - driven; strategies; talk to action Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: SS31 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel For their presentation, Tom Keiser and Doug Smith discussed the problems many companies encounter in implementing customer - driven quality programs. The format of this summary attempts to present the exchange of ideas between Keiser, president of The Forum Corporation, an international training and consulting firm which specializes in helping companies achieve superior performance by becoming customer - driven, and Smith, president of Kraft General Foods Canada Inc., which struggled with the implementation of a customer - focused total quality management program. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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