Making Mass Customization Happen : Strategies for The New Competitive Realities  

Oleh:

Pine II, B. Joseph

Jenis: Article from Bulletin/Magazine
Dalam koleksi: STRATEGY & LEADERSHIP vol. 21 no. 5 (1993), page 23-24.
Topik: competitive advantage; making; mass customization; strategies; new competitive; realities

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Perpustakaan Pusat (Semanggi) Nomor Panggil: SS31 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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For better or worse, the business world of today is vastly different than it was a decade ago or even just a few years ago. The amount of uncertainty, instability, and lack of control that firms have in their business environments - the market turbulence - has increased dramatically for companies in almost every industry. So much so, in fact, that the old ways of competing simply do not work any more.

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