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ArtikelContinuous Learning About Markets  
Oleh: Day, George S.
Jenis: Article from Bulletin/Magazine
Dalam koleksi: STRATEGY & LEADERSHIP vol. 20 no. 5 (1992), page 47-49.
Topik: MARKETS; continuous learning; markets
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  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: SS31
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Isi artikelWhen talking about continuous learning organizations, the word “continuous” bears emphasis. “Continuous” is used in the sense that one does not conduct a single study at a single point in time and then use it as a basis for all following activities. I worked on mapping new product development processes at a major manufacturer of telecommunications gear. We mapped their processes for four years, from conception to launch ; at the beginning of the process they hired a consulting firm to do a major study of the market.
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