Detail The New Power of Strategic Alliances   Oleh:  Lewis, Jordan D. Jenis: Article from Bulletin/Magazine Dalam koleksi: STRATEGY & LEADERSHIP vol. 20 no. 5 (1992), page 45-46. Topik: alliances; power; strategic; alliances Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: SS31 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel Many people think strategic alliances are another quick - fix management toy that will soon be put away in the executive closet. That is far from the truth. A strategic alliance makes it possible for two companies to reach out together for a mutual objective and create more value together than is ever possible in an over - the - fence, commercial transaction. Companies that succeed with strategic alliances build powerful positions in the marketplace and force their competitors to try to catch up. In every industry, the most powerful firms are the leaders in the use of successful alliances. In pharmaceuticals it is Merck and Glaxo ; in telecommunications, Motorola and Northern Telecom. In sector after sector, the best firms are sweeping past their rivals with strategic alliances. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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