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ArtikelThe Power of Missions : Aligning Strategy and Culture  
Oleh: Campbell, Andrew
Jenis: Article from Bulletin/Magazine
Dalam koleksi: STRATEGY & LEADERSHIP vol. 20 no. 5 (1992), page 10-12.
Topik: strategy; power of missions; strategy; culture
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  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: SS31
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
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Isi artikelMission statements by themselves are of very little value. Some companies have good mission statements, but their management teams often lack a sense of purpose. In other companies, management teams have a clarity of vision and enthusiasm that is awe - inspiring, without having a mission statement. Mission statements in and of themselves are not important - creating a management team with a sense of mission is crucial.
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