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The Power of Missions : Aligning Strategy and Culture
Oleh:
Campbell, Andrew
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
STRATEGY & LEADERSHIP vol. 20 no. 5 (1992)
,
page 10-12.
Topik:
strategy
;
power of missions
;
strategy
;
culture
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
SS31
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
Mission statements by themselves are of very little value. Some companies have good mission statements, but their management teams often lack a sense of purpose. In other companies, management teams have a clarity of vision and enthusiasm that is awe - inspiring, without having a mission statement. Mission statements in and of themselves are not important - creating a management team with a sense of mission is crucial.
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