EastTech Battles WestComm : Developing Winning Marketing Strategies in Two High-Tech Companies  

Oleh:

Smead, Frank W.

Jenis: Article from Bulletin/Magazine
Dalam koleksi: STRATEGY & LEADERSHIP vol. 19 no. 2 (1991), page 34-42.
Topik: MARKETING - MANAGEMENT; east tech; west comm; winning marketing; strategies; high - tech companies

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS31 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

EastTech and WestComm battle for contracts to produce innovative high - tech systems. Learning from their markets and defining an appropriate marketing strategy is a problem for both firms.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali