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“Plus Development Corporation : Joint Venturing A Breakthrough Product”
Oleh:
Wheelwright, Steven C.
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
STRATEGY & LEADERSHIP vol. 18 no. 2 (1990)
,
page 27-33.
Topik:
corporation
;
development corporation
;
joint venturing
;
product
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
SS31
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
“Plus Corporation, partnering with a leading edge Japanese manufacturer, is rushing a unique computer hard drive to market. This startup subsidiary must manage the cross - cultural joint venture, survive a competitive crisis, and keep the parent corporation happy.” The product development project was so successful, top management at Plus was given the opportunity to run its parent company.
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