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Differentiating A Commodity : LessonS From Tyson Foods
Oleh:
Thomas, Joe G.
;
Koonce, J. M.
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
STRATEGY & LEADERSHIP vol. 17 no. 5 (1989)
,
page 24-29.
Topik:
COMMODITY MARKET
;
commodity
;
lessons
;
tyson foods
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
SS31
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
In a feast of differentiation, Tyson Foods slices up more than 57 varieties of chicken products for four different major markets. Instead of selling broilers at 69 cents a pound, Tyson is a Fortune star selling marinated fillets at more than six times as much.
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