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ArtikelDifferentiating A Commodity : LessonS From Tyson Foods  
Oleh: Thomas, Joe G. ; Koonce, J. M.
Jenis: Article from Bulletin/Magazine
Dalam koleksi: STRATEGY & LEADERSHIP vol. 17 no. 5 (1989), page 24-29.
Topik: COMMODITY MARKET; commodity; lessons; tyson foods
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  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: SS31
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
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Isi artikelIn a feast of differentiation, Tyson Foods slices up more than 57 varieties of chicken products for four different major markets. Instead of selling broilers at 69 cents a pound, Tyson is a Fortune star selling marinated fillets at more than six times as much.
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