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Business Strategies That Create Wealth
Oleh:
Bale, Bradley T.
;
Swire, Donald J.
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
STRATEGY & LEADERSHIP vol. 16 no. 2 (1988)
,
page 6-13.
Topik:
BUSINESS
;
business strategies
;
wealth
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
SS31
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
Over the past 20 years it has become increasingly clear that sound business strategy is the key to good financial performance. Senior managers in diversified companies have long known from experience that top-notch business resources - modern equipment, state - of - the - art technology, a motivated workforce - can be wasted in the service of competitively unrealistic business goals. But it is only in recent years that the principles of effective competitive strategy have begun to be soundly studied and codified.
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