Full Services dan Low Cost Carrier: Studi Kasus Maskapai Penerbangan Indonesia  

Oleh:

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Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI - atma jaya
Dalam koleksi: Jurnal Perkotaan vol. 1 no. 02 (Dec. 2007), page 74.
Topik: Low Cost Carrier; Full Services; Airline Industry
Fulltext: Full services dan low cost carrier studi kasus maskapai penerbangan indonesia.pdf (14.39MB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: PP62.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada	Lihat Detail Induk
Perpustakaan PKPM Nomor Panggil: J124 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada	Lihat Detail Induk

Isi artikel

The purpose of this study is to compare and analyze two major strategies in airline industry: full-services and low cost carrier. This study employes case research method, which is part of qualitative research in management. In this method, business realities in industry and companies are analyzed using relevant theory to extract a general and specific conclusion. Research findings showed that each strategy has a big impact on derived strategy in business level and multifunctional level. Upload full-text_Ali Nurdin_Januari 2024

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