Motivations underlying attitudes: regulatory focus and majority versus minority support  

Oleh:

Falomir-Pichastor, Juan M. ; Mugny, Gabriel ; Quiamzade, Alain ; Gabarrot, Fabrice

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: European Journal of Social Psychology vol. 38 no. 04 (Jun. 2008), page 587–600.
Topik: Regulatory Focus Theory
Fulltext: Falomir.pdf (137.69KB)

Isi artikel

Drawing on regulatory focus theory, the present work examined the motivations underlying intergroup attitudes expressed under conditions of majority versus minority support. In two studies, participants expressed their attitudes towards equality and non-discrimination of foreigners and were informed that the equality and non-discrimination principle was supported by either a majority or a minority. Regulatory focus was assessed as the extent to which participants felt promotion-related and prevention-related emotions when acting either inconsistently or consistently with the egalitarian principle. Results provided evidence supporting the hypothesis that attitudes are related to prevention emotions when supported by a majority, but to promotion emotions when supported by a minority.

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