Analysis Of The Customers’ Preferences In Determining A Suitable Menu: A Case Study Of River Side Oriental Cuisine Restaurant  

Oleh:

Rosalin, Gita ; Soetanto, Tjia Ivone

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI - non-atma jaya
Dalam koleksi: Jurnal Manajemen Perhotelan vol. 2 no. 2 (Sep. 2006), halaman 57-67.
Topik: menu; menu planning; nutritional requirement; food characteristics; food habits and preferences; customer’s wants and needs
Fulltext: HOT06020202.pdf (613,93KB)

Isi artikel

Customers’ preferences play an important role in determining a menu. A menu will not be a good means to increase the profitability if the foods in it do not reflect the customers’ wants and needs. River Side Oriental Cuisine restaurant in Laren, the Netherlands is a new restaurant that will be combining Thai, Malaysian Chinese, and Japanese cuisine. By distributing questionnaires and doing an observation, the customers’ preferences analyzed to determine a suitable menu, considering the factors, i.e. food habits and preferences, nutritional requirements, and food characteristics.

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