The Mcdonald’s Case: Strategies For Growth  

Oleh:

Siehoyono, Lintje ; Le, Hoang Giang

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI - non-atma jaya
Dalam koleksi: Jurnal Manajemen Perhotelan vol. 1 no. 2 (Sep. 2005), page 74-79.
Topik: McDonald’s; international franchising; fast food
Fulltext: HOT05010204.pdf (190.38KB)

Isi artikel

This paper presents a case study of international franchising, focusing on fast-food sector. McDonald's is one of the world's premier entrepreneurial success stories. However, early in 2003, McDonald’s has announced a re-structure plan including cutting jobs, closing many restaurants and slowing down the expansion plan. What went wrong with McDonald’s and what can other international franchises learn from these mistakes are investigated. Result shows business environments, corporate level strategies, and operations are the key issues.

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