The Effect of Output Controls, Process Control, and Flexibility on Export Channel Performance  

Oleh:

Gilliland, David I. ; Bello, Daniel C.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Marketing (EBSCO) vol. 61 no. 1 (1997), page 22-38.
Topik: Performance; output controls; process control; export channel; performance

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ94.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

The authors examine international distribution channels in terms of the coordination processes that govern the relationship between export manufacturers and their foreign - based distributors. Although this relationship is mediated by market prices, manufacturers can enhance performance by relying on certain nonmarket forms of governance - control and flexibility -to manage their overseas channel better. The authors develop a model that examines both the contextual antecedents and the performance consequences of these nonmarket governance forms. One form of controls-output control - along with flexibility, is shown to enhance export channel performance, but another control form -p rocess control - has no performance effect.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali