Detail Corporate Motives for Social Initiative: Legitimacy, Sustainability, or the Bottom Line? (in Journal of Business Ethics) Bibliografi Author: Bronn, Peggy Simcic ; Vidaver-Cohen, Deborah Topik: Corporations; Social Responsibility; Corporate Citizenship; Motives; Reputation; Legitimacy; Image; Sustainability Bahasa: (EN )     Penerbit: Springer     Tempat Terbit: New York    Tahun Terbit: 2008     Jenis: Article - diterbitkan di jurnal ilmiah internasional Fulltext: JBE.pdf (241.69KB; 13 download) Abstract This article presents results of exploratory research conducted with managers from over 500 Norwegian companies to examine corporate motives for engaging in social initiatives. Three key questions were addressed. First, what do managers in this sample see as the primary reasons their companies engage in activities that benefit society? Second, do motives for such social initiative vary across the industries represented? Third, can further empirical support be provided for the theoretical classifications of social initiative motives outlined in the literature? Previous research on the topic is reviewed, study methods are described, results are presented, and implications of findings are discussed. The article concludes with the analysis of study limitations and directions for future research. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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