The Year of Marketing Dangerously  

Oleh:

Meyer, Christopher

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review vol. 86 no. 10 (Oct. 2008), page 26-32.
Topik: Marketing; Ideas; Trends; Business Horizon; Budget; TV Advertising

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Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.37 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

At recent meeting with top marketing executives from businessess ranging from consumer products to biotechnology and all thw way to massively multiplayer online games, I was stunned to hear that the games SVP say that 90% of her 2008 budget was earmarked for traditional TV advertising.

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