The Incumbent's Advantage  

Oleh:

MacMillan, Ian C. ; Selden, Larry

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 86 no. 10 (Oct. 2008), page 111-121.
Topik: Incumbent; Profit; CEO; Company; Customer Base

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.37 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Big-company CEOs often complain about how hard it is to grow profits organically. In reality, they're sitting on a gold mine of unrealized potential in their current customer base.

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