Pronto Promotionals  

Oleh:

Asad, Usman ; Rana, Arif

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Asian Journal Of Management Cases vol. 4 no. 1 (Jan. 2007), page 45-63.
Topik: Small and medium enterprises; leveraged growth; vendor development
Fulltext: 45.pdf (570.47KB)

Isi artikel

This case is about a promotional products company, Pronto Promotionals, established in 1994 by the two siblings Saulat Salahuddin and Najaf Yawar. Pronto from day one followed a leveraged growth strategy, relying heavily on sub-contracting and developing partnerships with specialized small and medium-sized vendors while retaining certain key activities in-house. Although the cost of different products offered by Pronto had decreased considerabily over the years, Pronto was still not very profitable. Najaf had just left the business and Saulat was reflecting on how to turn the company around.

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