Detail Valuing Things: The Public and Private Meanings of Possessions (The Journal of Consumer Research, Vol. 21, No. 3, December 1994) Bibliografi Author: Richins, Marsha L. Bahasa: (EN )     Penerbit: The University of Chicago Press     Tempat Terbit: Chicago    Tahun Terbit: 1994     Jenis: Article - diterbitkan di jurnal ilmiah internasional Fulltext: independent study 10.pdf (666.95KB; 2 download) Abstract Consumers own objects for the value they provide. This article argues that the value of possessions resides in their meanings and further makes a distinction between the public and private meanings of possessions. The nature of these meanings is elaborated, and three studies are described that assess the public and private meanings of the possessions consumers value most. Similarities and differences between the two sorts of meaning are examined, and implications of meaning for the understanding of consumer behavior are discussed. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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