Detail On the Measurement of Competitive Strategy: Evidence from a Large Multiproduct U.S. Firm (The Academy of Management Journal, Vol. 36, No. 6, December 1993) Bibliografi Author: Nayyar, Praveen R. Bahasa: (EN )     Penerbit: Academy of Management, Pace University     Tempat Terbit: New York    Tahun Terbit: 1993     Jenis: Article - diterbitkan di jurnal ilmiah internasional Fulltext: independent study 2.pdf (384.37KB; 0 download) Abstract Measures of strategy made at the product and business level were compared using data from a large multiproduct U.S. firm. The business-level results were not found to be good indicators of product-level strategies. Also, contrary to previous research, no evidence of the use of combined cost-leadership and differentiation strategies was found at the product level. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

Copyright © 2006, 2007 Unika Atma Jaya, all rights reserved