Detail A Measure of Export Market Orientation: Scale Development and Cross-Cultural Validation (Journal of International Business Studies, Vol. 30, No. 4, 4th Qtr 1999) Bibliografi Author: Cadogan, John W. ; Diamantopoulos, Adamantios ; Mortanges, Charles Pahud de Bahasa: (EN )     Penerbit: Palgrave Macmillan Journals     Tempat Terbit: Hampshire    Tahun Terbit: 1999     Jenis: Article - diterbitkan di jurnal ilmiah internasional Fulltext: 35.pdf (549.38KB; 9 download) Abstract This study reports on the construction and psychometric assessment of a measure of export market orientation. Four multi-item scales were developed showing strong evidence of reliability and convergent, discriminant, and nomological validity in samples of U.K. and Dutch exporters. Further analysis revealed full invariance of the final measure across the two country samples. Several suggestions for applying the measure in substantive research are offered. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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