Detail Customer-Led and Market-Oriented: A Matter of Balance (Strategic Management Journal, Vol. 20, No. 12, December 1999) Bibliografi Author: Connor, Tom Bahasa: (EN )     Penerbit: John Wiley & Sons     Tempat Terbit: New York, 10158-0012    Tahun Terbit: 2008     Jenis: Article - diterbitkan di jurnal ilmiah internasional Fulltext: 28.pdf (277.82KB; 1 download) Abstract This article is prompted by Slater and Narver's (1998) SMJ article entitled 'Customer-led and market-oriented: Let's not confuse the two'. It is suggested here that Slater and Narver's contention that strategic success is a function of market-led orientation rather than customer-led orientation is too reductionist a proposition which gives inadequate weight to the resource endowment and scale differences between companies. The argument is offered that success through time for the bulk of businesses will be directly related to close relationships with existing customers, particularly for smaller companies, which are the vast majority. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

Copyright © 2006, 2007 Unika Atma Jaya, all rights reserved