Detail Research in media promotion Bibliografi Author: Eastman, Susan Tyler (Editor) Topik: Advertising - television programs - United States Bahasa: (EN )    ISBN: 0-8085-3382-X     Penerbit: Lawrence Erlbaum Associates     Tempat Terbit: Mahwah, New Jersey    Tahun Terbit: 2000     Jenis: Books - Textbook Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: 659.1930223 RES Non-tandon: tidak ada Tandon: 1  Lihat Detail Induk Artikel dalam koleksi ini Orientation to Promotion and Research, halaman 3-18 Applying Theory to the Practice of Promotion, halaman 19-54 Structure and Content in Promotion Research, halaman 55-100 Sex and Violence in Program Promotion, halaman 101-126 Television Branding as Promotion, halaman 127-159 Promotion in Children's Programming, halaman 163-202 7 Promotion In and About Sports Programming, halaman 203-231 Promotion of Theatrical Movies , halaman 231-264 9 Television Newscast Promotion and Marketing, halaman 265-296 Promotion of Radio , halaman 297-322 Online Program Promotion, halaman 323-347  Edit Artikel Related courses CMM 401 - RISET PENGGUNAAN MEDIA (Bacaan Wajib) Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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