Pengaruh Kebutuhan Psikologis terhadap Motivasi Pengusaha dan Karyawan Wanita di Bandung  

Oleh:

Tin, Se

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI
Dalam koleksi: Majalah Ilmiah Maranatha vol. 15 no. 2 (Jul. 2008), page 6-16.
Topik: Women Entrepreneur; Motivation; Need for Achievement; Need for Affiliation; Need for Autonomy; Need for Dominance

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: MM30 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This study aims to describe entrepreneurial motivation of women entrepreneurs in Bandung. This study questions how four psychological needs influence women entrepreneurs. A survey has been conducted to answer the research questions. This study has 120 respondents. Findings revealed that young entrepreneurs are strongly motivated by achieving performance and autonomy. It also showed that women entrepreneurs have lower need for affiliation than women employees. These results imply that recognition or appreciation and adequate resources should be available to support women entrepreneurs to fulfill their needs for achievement and exercising their leadership style.

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