Co-opetition : Competitive and Cooperative Business Strategies for The Digital Economy  

Oleh:

Nalebuff, Barry J. ; Brandenburger, Adam M.

Jenis: Article from Bulletin/Magazine
Dalam koleksi: STRATEGY & LEADERSHIP vol. 25 no. 6 (1997), page 28-29.
Topik: Digital; co - opetition; competitive; cooperative; business strategy; digital economy

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS31.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

The words we use influence how we think. For example, when we think about business, most of us would probably say “Business is War.” A company has to capture J the market, beat the competition, make a killing, bury the competition. Using this metaphor, we have a whole vocabulary of winners and losers. Yet, in reality, thats often misleading. We may think there will be victors and vanquished in a price war, but in the end, no one wins.

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