Putting The “Custom” in Customer With Database Marketing  

Oleh:

Stern, Steven ; Barton, Douglas

Jenis: Article from Bulletin/Magazine
Dalam koleksi: STRATEGY & LEADERSHIP vol. 25 no. 3 (1997), page 46-50.
Topik: database; custom; customer; database; marketing

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Perpustakaan Pusat (Semanggi) Nomor Panggil: SS31.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

What is a customer ? By simple definition, a customer is one who purchases goods from another, but it stems from the word “custom” where an individual habitually patronizes a particular business. As companies achieve success, many neglect this concept and forget to keep the idea of “custom” in customer.

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