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Detail
JurnalJournal of Marketing (EBSCO) vol. 71 no. 4 (Oct. 2007)
Bibliografi
Topik: CORPORATE ENVIRONTMENTALISM; CONSUMERS' RELATIONSHIP; CITATION ANALYSIS; RELATIONSHIP MARKETING; PRODUCT FUNCTIONALITY; PRODUCT JUDGMENTS; MARKETING; EKONOMIC; ADOLESCENTS; ANTISMOKING ADVERTISMENTS; FOOD CHOICES; HAPTIC INFORMATION
Bahasa: (EN )    ISSN: 0022-2429    Year:: 2007    Bulan: 10    Edisi: Oct 2007    
Penerbit: American Marketing Association
Jenis: Journal - ilmiah internasional
[Lihat daftar eksemplar jurnal Journal of Marketing (EBSCO)]
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: JJ94.12
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
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Artikel dalam koleksi ini
  1. Consumer File Sharing of Motion Pictures, halaman 1-18
  2. The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty, halaman 19-35
  3. Behavioral Consequences Of Overbooking Service Capacity, halaman 36-47
  4. Quasi-Darwinian Selection in Marketing Relationships, halaman 48-62
  5. The Last Picture Show? Timing and Order of Movie Distribution Channels, halaman 63-83
  6. Managing The Future: CEO Attention and Innovation Outcomes, halaman 84-101
  7. The Power of Stars: Do Star Actors Drive The Success of Movies?, halaman 102-120
  8. Friendship Versus Business in Marketing Relationships, halaman 121-139
  9. Optimal Design of Consumer Contests, halaman 140-155
  10. Strategic Change Implementation and Performance Loss in The Front Lines, halaman 156-171
  11. A Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationship Performance, halaman 172-194
  12. The Performance Implications of Designing Multiple Channels to Fit With Strategy and Environment, halaman 195-208

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