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Journal of Marketing (EBSCO) vol. 71 no. 4 (Oct. 2007)
Bibliografi
Topik:
CORPORATE ENVIRONTMENTALISM
;
CONSUMERS' RELATIONSHIP
;
CITATION ANALYSIS
;
RELATIONSHIP MARKETING
;
PRODUCT FUNCTIONALITY
;
PRODUCT JUDGMENTS
;
MARKETING
;
EKONOMIC
;
ADOLESCENTS
;
ANTISMOKING ADVERTISMENTS
;
FOOD CHOICES
;
HAPTIC INFORMATION
Bahasa:
(EN )
ISSN:
0022-2429
Year::
2007
Bulan:
10
Edisi:
Oct 2007
Penerbit:
American Marketing Association
Jenis:
Journal - ilmiah internasional
[
Lihat daftar eksemplar jurnal
Journal of Marketing (EBSCO)
]
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
JJ94.12
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Artikel dalam koleksi ini
Consumer File Sharing of Motion Pictures
, halaman 1-18
The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty
, halaman 19-35
Behavioral Consequences Of Overbooking Service Capacity
, halaman 36-47
Quasi-Darwinian Selection in Marketing Relationships
, halaman 48-62
The Last Picture Show? Timing and Order of Movie Distribution Channels
, halaman 63-83
Managing The Future: CEO Attention and Innovation Outcomes
, halaman 84-101
The Power of Stars: Do Star Actors Drive The Success of Movies?
, halaman 102-120
Friendship Versus Business in Marketing Relationships
, halaman 121-139
Optimal Design of Consumer Contests
, halaman 140-155
Strategic Change Implementation and Performance Loss in The Front Lines
, halaman 156-171
A Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationship Performance
, halaman 172-194
The Performance Implications of Designing Multiple Channels to Fit With Strategy and Environment
, halaman 195-208
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