Detail Marketing Theory vol. 4 no. 1/2 (Jun. 2004) Bibliografi Topik: Analytical Marketing Bahasa: (EN )    Year:: 2004    Bulan: 06    Edisi: Jun 2004     Penerbit: SAGE Publications Jenis: Journal - ilmiah internasional [Lihat daftar eksemplar jurnal Marketing Theory] Artikel dalam koleksi ini Advertising Theory: Reconceptualizing the Building Blocks, halaman 7–30 Toward a General Theory of Creativity in Advertising: Examining the Role of Divergence, halaman 31–58 Explaining the Special Case of Incongruity in Advertising: Combining Classic Theoretical Approaches, halaman 59–90 How Advertising Works: Alternative Situational and Attitudinal Explanations, halaman 91–112 Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising, halaman 113–136 Consumer Responses to Perceived Telepresence in the Online Advertising Environment: The Moderating Role of Involvement, halaman 137–162  Edit Artikel Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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