Eliminate The Middleman ? (HBR Case Study and Commentary)  

Oleh:

Huang, Ming-Hui ; Riggs, Bruce K. ; Lynn, Barry C. ; Wang, Dongsheng ; Gaffney, Paul

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 84 no. 3 (Mar. 2006)
Topik: middle class; alliances; cross cultural relations; globalization; HBR case discussions; outsourcing; sales strategy; sourcing; suppliers; supply chains

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.30 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Greg Jamison, the head of global sourcing at US Tech, has a complicated situation on his hands. The U. S. consumer electronics giant has long outsourced much of the design and production of its branded offerings to TaiSource, an original design manufacturer, or ODM, in Taiwan. TaiSource, in turn, has moved most of its manufacturing to Beijing, giving USTech many of the cost benefits - and none of the hassles - of sourcing in China. But commodity producers are squeezing USTech's margins, and higher end rivals are gaining market share, forcing the company to rethink its sales strategy in China and its relationship with TaiSource. Greg values the close bond his firm has forged with the ODM, but he knows the sole - source model has become an anomaly in the industry. And other USTech executives want to explore direct sourcing in China and learn about other Taiwanese ODM s, known for their high quality. When Greg hires a longtime TaiSource employee to get a feel for the fast - growing China market and scout out other suppliers in China and Taiwan, relations between the two companies start to fray. Moreover, there are signs that TaiSource plans to market its own branded goods in China. Will TaiSource and US Tech end up as competitors ? How can US Tech protect its relationship with TaiSource while it explores sourcing and sales opportunities in Asia ? Commenting on this fictional case study in R0603A and R0603Z are Bruce K. Riggs, the senior vice - president for operations and customer care at Gateway in Irvine, California ; Barry C. Lynn, a senior fellow at the New America Foundation in Washington, D. C. ; Wang Dongsheng, the chairman and CEO of BOE Technology Group in Beijing ; and Paul Gaffney, the executive vice - president for supply chain at Staples in Framingham, Massachusetts.

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