Detail Journal of Marketing (EBSCO) vol. 71 no. 2 (Apr. 2007) Bibliografi Topik: CORPORATE ENVIRONTMENTALISM; CONSUMERS' RELATIONSHIP; CITATION ANALYSIS; RELATIONSHIP MARKETING; PRODUCT FUNCTIONALITY; PRODUCT JUDGMENTS; MARKETING; EKONOMIC; ADOLESCENTS; ANTISMOKING ADVERTISMENTS; FOOD CHOICES; HAPTIC INFORMATION Bahasa: (EN )    ISSN: 0022-2429    Year:: 2007    Bulan: 04    Edisi: Apr 2007     Penerbit: American Marketing Association Jenis: Journal - ilmiah internasional [Lihat daftar eksemplar jurnal Journal of Marketing (EBSCO)] Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ94.11 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Artikel dalam koleksi ini A Theory of Intraperson Games, halaman 1-11 The Influence of Corporate Messages on The Product Portfolio, halaman 12-25 Uphill or Downhill ? Locating The Firm on A Profit Function , halaman 26-44 Using Childhood Memories to Gain Insight Into Brand Meaning, halaman 45-60 Monitoring The Dynamics of Brand Equity Using Store - Level Data, halaman 61-78 Marketing Performance Measurement Ability and Firm Performance, halaman 79-93 Size and Share of Customer Wallet, halaman 94-113 Multichannel Shopping : Causes and Consequences, halaman 114-132 Neglected Outcomes of Customer Satisfaction, halaman 133-149 Learning and Exit Behavior of New Entrant Discount Airlines From CIty - Pair Markets, halaman 150-168 Marketing Communication Drivers of Adoption Timing of A New E - Service Among Existing Customers, halaman 169-183 Profiting From Partial Allowance of Ticket Resale, halaman 184-195 The Entry Strategy of Retail Firms Into Transition Economies, halaman 196-212  Edit Artikel Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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