DTCA for PTCA — Crossing the Line in Consumer Health Education?  

Oleh:

Boden, William E. ; Diamond, George A.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: The New England Journal of Medicine (keterangan: ada di Proquest) vol. 358 no. 21 (May 2008), page 2197-2200.

Ketersediaan

Perpustakaan FK Nomor Panggil: N08.K.2008.03 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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On November 22, 2007, viewers of the nationally televised Thanksgiving Day football game between the Dallas Cowboys and the New York Jets witnessed the launch of the first direct-to-consumer advertising (DTCA) campaign for percutaneous transluminal coronary angioplasty (PTCA) with a drug-eluting coronary stent. The airing of "Life Wide Open," the 60-second commercial for Cypher, the sirolimus-coated stent produced by the Cordis division of Johnson & Johnson, marked the dawn of a new era in medical DTCA, which has for the past decade focused on brand-name pharmaceutical agents.

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