Marketing to Generation  

Oleh:

Brown, Stephen

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review vol. 81 no. 6 (Jun. 2003)
Topik: generation; customer relations; marketing planning; marketing strategy; sales strategy

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.20 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

How do you market to marketing - savvy consumers ? According to this professor, today's consumers, ironically enough, appreciate the authenticity of the old - fashioned, up - front sales pitch.

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