Marketing to Generation  

Oleh:

Brown, Stephen

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 81 no. 6 (Jun. 2003)
Topik: generation; customer relations; marketing planning; marketing strategy; sales strategy

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Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.20 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

How do you market to marketing - savvy consumers ? According to this professor, today's consumers, ironically enough, appreciate the authenticity of the old - fashioned, up - front sales pitch.

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