Factors Affecting the Online Shoppers' Satisfaction: A Study of Indian Online Customers  

Oleh:

Sumanjeet

Jenis: Article from Journal - ilmiah nasional - terakreditasi DIKTI
Dalam koleksi: The South East Asian Journal of Management vol. 2 no. 1 (Apr. 2008), page 59-68.
Topik: e-Commerce; Online Shopping; Customers; Indian

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS54.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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The growth of E-Commerce as a business techology has been phenomenal. The Internet and its enabled technologies are just few years old and is already being viewed as the selling goods and services and driving important business process inside the organization. Small and large companies are using the Internet to make their product information business process inside the organization. Small and large companies are using the Internet to make their product information, ordering, and customers support imediately available to help buyers and sellers to make contact. Not only organizations, but customers are also finding some of greatest of this computer technology come from the E-Commerce application that significantly lower purchase transaction costs by eliminating middlemen in the distribution channels, saves time and energy, wider choices and price comparison. The growing use of the Internet and online banking facilities in India provides a price comparison. The growing use of Internet and online banking facilities in India provides a developing prospect for the e-marketers. If the marketers know the factors affecting online buyers behavior and buying habits, then they can further develop their marketing strategies to convert potential customers into active ones, while retaining the existent online customers. Therefore, it potential for the e-marketers to find out what factors make the customers satisfied and what makes them unsatisfied. This papeer empirically examines a survey of 200 customers located in Delhi, haryana and Noida. The study examines the factors affecting satisfaction level of online customers. Added to this, the study also try to find out what Indian online customer prefers to buy and what is most preferable mode of payment.

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