Detail How and When do Brand Perceptions and Preferences First Form ? A Cognitive Developmental Investigation   Oleh:  Bahn, Kenneth D. Jenis: Article from Bulletin/Magazine Dalam koleksi: Journal of Consumer Research vol. 13 no. 3 (1986), page 382-393. Topik: brand; brand perceptions; preferences first form; cognitive developmental Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ32 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel This study examined children's brand discrimination and preference formation. Using multidimensional scaling techniques to capture children's perceptions and preferences for cereals and beverages, the study discovered several dimensions that underlie these two processes. Piaget's cognitive developmental stage theory was used as the guiding framework. The results indicate that the number of dimensions that underlie brand perceptions and brand preferences differ by both cognitive stage (pre - operational versus concrete - operational) and by product category. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

Copyright © 2006, 2007 Unika Atma Jaya, all rights reserved