Detail Effects of Cost-Related Feedback on Consumer Knowledge and Consumption Behavior : A Field Experimental Approach   Oleh:  Hutton, R. Bruce ; Mauser, Gary A. ; Filiatrault, Pierre ; Ahtola, Olli T. Jenis: Article from Bulletin/Magazine Dalam koleksi: Journal of Consumer Research vol. 13 no. 3 (1986), page 327-336. Topik: consumption; cost - related feedback; consumption behaviour; approach Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ32 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel In 1981, the United States and Canada began a series of international field experiments to test the effectiveness of feedback as a way to encourage energy conservation. Current government studies show energy consumption is again on the rise after several years of decline. The research objective was to extend current feedback research by providing information formats and presentation modes that had not been previously tested but did represent realistic public policy and / or marketplace options. Results of the experiment replicated in two U. S. and two Canadian cities provide partial support for feedback as a viable information technology for consumer learning and motivation. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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