Detail The Influence of Background Music on The Behavior of Restaurant Patrons   Oleh:  Milliman, Ronald E. Jenis: Article from Bulletin/Magazine Dalam koleksi: Journal of Consumer Research vol. 13 no. 2 (1986), page 286-289. Topik: RESTAURANT; music; restaurant patrons Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ32 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel This paper will critically review the limited literature available on the topic and present an empirical study that examines the effect of background music on the behaviour of restaurant customers. It was found that music tempo variations can significantly affect purchases, length of stay, and other variables examined. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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