Detail After The New Wears off : The Temporal Context of Product Involvement   Oleh:  Richins, Marsha L. ; Bloch, Peter H. Jenis: Article from Bulletin/Magazine Dalam koleksi: Journal of Consumer Research vol. 13 no. 2 (1986), page 280-285. Topik: PRODUCTS; new wears; tempural context; product involvement Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ32 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel While product involvement has been identified as a significant variable in consumer behaviour, the precise nature of such involvement is still not well understood. The study reported here utilizes a longitudinal design to provide evidence for the notion that there are two forms of product involvement. The study also documents the differing temporal patterns of behaviours associated with each form. Behaviours associated with enduring involvement were stable over time, while those behaviours resulting from situational involvement declined once the situation inducing the involvement changed. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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