Detail A Longitudinal Study of The Use of The Elderly in Magazine Advertising   Oleh:  Ursic, Anthony C. ; Ursic, Michael L. ; Ursic, Virginia L. Jenis: Article from Bulletin/Magazine Dalam koleksi: Journal of Consumer Research vol. 13 no. 1 (1986), page 131-133. Topik: ADVERTISING; longitudinal study; magazine advertising Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ32 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel Using a longitudinal content analysis, this study establishes that there is significant use of the elderly in advertisements. It also finds that the elderly are often portrayed in relatively prestigious work situations, and that older males are used much more frequently in advertisements than older females. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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