Detail A Methodology for Profiling Consumers' Decision-Making Styles   Oleh:  Sprotles, George B. ; Kendall, Elizabeth L. Jenis: Article from Bulletin/Magazine Dalam koleksi: The Journal of Consumer Affairs vol. 20 no. 2 (1986), page 267-279. Topik: DECISION MAKING; consumers'; decision making Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel Consumers use a variety of decision - making styles. This paper conceptualizes eight basic characteristics of these styles and develops a Consumer Styles Inventory to measure them empirically. Factor analysis of the Consumer Styles Inventory validates these eight consumer characteristics. A valid and reliable method for presenting a Profile of Consumer Style, based on measures of the eight style characteristics, is described. Unique findings of the research are discussed, and applications of the Consumer Styles Inventory in consumer education, consumer research, and family financial counseling are suggested. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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