Hubunganantara Sikap Terhadap Bukti Fisik, Proses dan Karyawan Dengan Kualitas Keterhubungan, serta Perannya dalam Menimbulkan Niat Ulang Membeli dan Loyalitas  

Oleh:

Zulganef

Jenis: Article from Bulletin/Magazine
Dalam koleksi: Jurnal Riset Ekonomi dan Manajemen vol. 2 no. 3 (2002), halaman 98-115.
Topik: ATTITUDE; attitude; people; process; physical evidence; servqual; relationship quality; loyalty; and repurchase intention

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ111 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This research examines and compares two previous researches (Garbarino dan johnson, 1999 and wulf, schroder, and iacobucci, 2001) which have a contrary results. Garbariano and johnson (1999) found that relationship quality dimensions has a different role, whereas wulf, schroder and iacobucci (2001) found that these dimensions have the same role. In addition, this research supports the idea that relationships quality in customer relationship has a different role, but the differences are different from Garbarino and Johnson (1999) finding.

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